Blue Grass & Garden Co.
This design utilises clever placement of layers to build a long-scrolling escape from the cookie cutters of the lawn-care industry mould.
Designed in Webflow, the page flows lightly between text and simple illustrations, winding through an abstraction of a diverse and expansive outdoor space.
When a new horizon is introduced, the view slides into place simulating a form of aerial movement. The effects run on clever CSS animations and JSON animations.
A suite of simple artwork was created to make the website feel vibrant, approachable and playful.
Defying all of my personal preferences, I utilised a bright & almost child-like colour palette.
The intention with this choice was to upset the balance of the norm; mission accomplished.
Read more about this design on the live site.